The Marketing Manager role at Directorie is pivotal in guiding and executing commercial strategies for our clients and their brands. The Marketing Manager must have a successful project management record, with experience supporting the development, implementation, and execution of marketing strategies and tactics at an agency or client side.
Unlike creative agencies, Directorie team members are embedded as part of the brand team alongside our clients. In this role, the Marketing Manager will actively support the execution of client marketing tactics by working collaboratively with their cross-functional and external partners. They'll support the internal Directorie team by developing project plans and managing their pull-through, ensuring projects are on-time and on-budget. Our purview often includes launch readiness planning and management, brand material development and support, advisory board and market research coordination/analysis, annual meeting and POA support, agency partnership, and MLR coordination. And the teams we work with span executive leadership and marketing to sales, operations, clinical, regulatory, and legal. The Manager should be comfortable having an active voice about these subjects with these colleagues.
Manager of Marketing, in Practice:
The Marketing Manager will actively manage various client deliverables with a focus on efficiency and accuracy. The skills and experience required to be successful include:
- Understand the client's market, HCP and patient unmet needs, brand clinical profile, strategies, and marketing plan
- Ensure flawless collaboration between client teams and external partners to deliver projects on time and within budget, every time
- Seamlessly orchestrate client projects from the start to finish, ensuring every priority is not just met, but exceeded
- Actively engage in client meetings with a keen ear for understanding their needs and internal dynamics, and understand broader pull-through
- Lead client/agency alignment and follow up promptly with next steps and roles/responsibilities to ensure a seamless transition from planning to action
- Represent Directorie during agency/client meetings (live and virtual)
- Participate in MLR materials submission process, MLR management, and agency management
- Oversee client print/production management and resource demand processes of client resources/projects
- Contribute to team/client financials, including accurate invoicing, project forecasting, accrual tracking and reporting
- Attend industry conferences, webinars, and seminars for internal training and company development
Required Qualifications:
- Bachelor’s degree in marketing, business or related field
- 4+ years of experience in corporate marketing department or marketing agency for healthcare, pharmaceutical, or medical device companies
- Broad knowledge of the healthcare industry
The skills/competencies of an ideal Directorie Marketing Manager:
- Organized, systematic, and detail-oriented self-starter with a "get it done" attitude
- Exceptional time and project management skills
- Strong sense of accountability for themselves, their team, and their client
- A belief that collaboration and teamwork generate the best product
- Solid writing and presentation skills
- Ability to manage multiple clients and a myriad of projects while thriving under the pressure
- The creative spirit and ability to think outside of the box
- A service backbone and sales mindset
- Ability to work effectively in an office or remotely
- Desire to learn new things and adapt to new, changing, or challenging conditions
- Proven track record supporting sales and marketing colleagues
- Flexibility to work occasional nonstandard hours to meet deadlines, satisfy urgent requests, and travel to client and company meetings (average two trips per month)
- Preferred location in Eastern or Central time zone
Benefits:
Directorie provides the following benefit options to qualifying employees:
- Remote working environment, equipment supplied
- 401k availability with employer matching
- In-person quarterly company meetings
- Paid employee medical, vision, and dental insurance
- Paid time off (company holidays and vacation)
- Unlimited personal sick leave
- Paid family and pet bereavement
- Paid maternity/parental leave
- Short-term disability and long-term disability insurance
- Life insurance
- Wellness, cellular, and professional development/continuing education stipend
Starting base salary range: $72,000-$98,000 based on experience and qualifications plus performance-based bonuses.
About Directorie
Directorie is a virtual organization with nationwide coverage. We deliver Director-level thinking and action to commercial life science brands. We step in and turbocharge brand teams to achieve their goals. Our team members have deep experience in pharmaceutical or device marketing, and they've joined Directorie to provide expert commercial marketing strategy and execution to a diverse set of clients.
Our Mission
Create opportunities to do what we love with a flexible, agile approach that can be taught, scaled, and repeated to maximize efficiencies, reduce staffing risk, and help clients thrive.
Our Values
1. Be Hungry – An enthusiastic and ambitious approach to hitting challenges head-on and a thirst for continued learning. It should be what drives you and makes your heartbeat faster. Push down that gas pedal.
2. Be Blue Collar – No task is beneath you or above you. Roll up your sleeves and jump in to try! Our clients need team members who are actively trying to make dreams come true.
3. Be a MacGyver – Find a way, be creative, and problem solve. Call upon your team, draw upon experiences, and reach for your pocketknife. We're looking for the "let's kick-ass" type!